13 Feb 2025

We are pleased to offer this opportunity to become the sole sponsor of our new training series, FUNDamentals. Developed by the AREF Education & Training Committee and hosted at PGIM Real Estate's office on Strand, London, this new series will provide a structured introduction to various aspects of real estate fund management. 

It is designed for those new to the industry, as well as professionals seeking a refresh, with sessions particularly relevant to fund managers, investors, capital-raising professionals, and those in supporting roles.

Spanning six sessions, over 18 months, beginning in April 2025, each held at PGIM Real Estate's office, the programme covers key topics, including fund structures, regulation, investment strategies, taxation, and financial management. Each session will be open to 30 AREF members, free-of-charge, and led by industry experts. They will all include interactive elements to enhance the learning experience.

Sponsorship Cost: £6,000 + VAT (this is for the entire series)

Sponsorship Benefits

Brand Visibility
Your logo and acknowledgment featured in all promotional activities (February 2025 – June 2026), including:

  • Monthly newsletters
  • Member emails
  • The AREF website
  • LinkedIn and Twitter posts

Event Recognition
Your company name/logo included in:

  • Email confirmations sent to all delegates
  • The online event page for each session
  • Social media posts throughout the series
  • Acknowledgment by the CEO during the sessions

Venue Branding
The opportunity to brand the room, subject to prior agreement. The sponsor will provide and fund all branded materials.

Complimentary Attendance
One ticket per session for a member of your team.

Post-Event Promotion
Your logo featured in:

  • Post-event communications, each time
  • Coverage on the AREF website
  • Newsletters following each session
  • The series write-up, including links to photos

Why Sponsor?

This is a valuable opportunity to position your company at the centre of a key industry training programme, while also raising your profile among influential industry professionals.

FUNDamentals Session Overview

  • Introduction to Funds Foundation (April 2025) – Fund structures, regulatory landscape, leverage, and investment strategies.
  • Introduction to Fund Transactions (Q2 2025) – Fund structuring, joint ventures, co-investments, and corporate transactions.
  • Introduction to Fund Regulation (Q3 2025) – AIFMD and key regulatory considerations.
  • Introduction to Fund Taxation (Q4 2025) – Tax implications and structuring.
  • Introduction to Fund Terms (Q1 2026) – Fund prospectuses, investor considerations, and governance.
  • Introduction to Fund Financials (Q2 2026) – Financial reporting and administration.

More Information

To secure this opportunity or for further details, please contact Clare Whyte at [email protected].

Author

Clare Whyte

Clare Whyte

Head of Marketing & Events, AREF

Clare is responsible for all aspects of the planning, development and execution of the marketing strategy for AREF. 

Clare leads on event management, liaising with committees and members to schedule, plan and deliver an effective events calendar for the association.  She also has overall responsibility for brand, as well as the design, development and production of marketing across both digital and offline channels, including the website.